As professional photographers and qualified guides with an absolute passion for nature and travel photography, Joe & Jonelle Louw finds pleasure in sharing their knowledge with other counterparts. It was through their own journeys to various parts of Africa that they realized the need of to sharE their knowledge with other travellers and photographic enthusiasts.
After successfully completing their photographic diplomas in 1999 and 2000 respectively, they travelled abroad to gain further experience in the industry, especially in customer service whilst working under immense pressure to meet tight deadlines. Having had one of the best wedding photography businesses in Gauteng, their high standards and creative flair soon became a benchmark for the industry. Paying special attention to product quality and taking a contemporary step towards wedding photography, placed them high on the list of favourite photographers. This was confirmed with the awards that they received from Fuji Professional Awards from as early as their second year of business. They kept up these high standards for about a decade whereafter they sold their business to follow their true passion.
Whenever they had the opportunity, Joe & Jonelle were regularly travelling to different destinations, exploring new photographic locations, being in touch with nature and everything it has to offer. From a three day driving trip to Botswana, to a two month touring trip through Namibia, and many other journeys in between, they have been blessed to visit some of Southern Africa’s most pristine places. Many of these roads they have travelled on are not for everyone and many of them have been travelled by some of the greatest explorers in history – without a 4x4. This is where Joe & Jonelle’s creativity comes to life and where unique fine-art images are captured.
Their next chapter led them to join the hospitality industry as qualified nature guides. This made it possible to work at some of South Africa’s most prestigious wildlife reserves such as the Kruger National Park and Welgevonden Private Game Reserve. The hospitality industry opened up a vast number of doors in a variety of fields, from guiding to cooking and housekeeping to management, they have been involved on every level at luxury lodges. Hosting and guest relations come naturally to them and they have always enjoyed entertaining people.
Today they have established themselves in Pretoria whilst practicing photography on a full time basis. This is also the starting point for most of their safaris. By being registered with DEAT (Department of Environmental Affairs and Tourism) and having valid first-aid qualifications you can join them on a safari with comfort. They are looking forward to being part of your most exciting adventure!